If major donor support is on your list of nonprofit priorities, you need a way to get them interested. While some donors may discover your organization as a result of a personal or professional link to nonprofit goals, you have a better chance of getting noticed if you have a plan of action.
First, find a way to capture their attention. Social media campaigns are helpful here; platforms such as Instagram and TikTok allow followers to tag individuals and organizations and can help nonprofit content end up on the social feeds of potential mega donors.
The goal here isn’t to specifically seek out individual donors but rather to create a campaign that’s true to its mission and drives social sharing. Consider the WATERisLIFE campaign that saw individuals in life-threatening situations repeating common #firstworldproblems about the size of their houses or lack of internet access.
Next, make sure you have an idea for them to back. Many mega donors are looking to change the world; they want to know that the money they’re donating is doing more than keeping the lights on. If your C-suite has been considering expanding efforts into new countries or expanding impact with new facilities, these are ideas worth mentioning at mega donor meetings.
Finally, talk about long-term strategy. While a single donation from a major donor could help fund operations for months or years, continued giving is the foundation of sustained success.