Reward team members for their elevated and goal-focused performance to sustain behavior and encourage steady practice growth. A reward is only a reward when the team member sees value in it, so ask individually and collectively for incentive suggestions. Sometimes, a lower-value reward given with greater frequency, such as a coffee run, can be appropriate for progress towards a goal. Soft incentives such as recognition and appreciation are often overlooked as valuable ways to incentivize team members. Incentives for sustained goal achievement over time might include taking the team out to lunch or a sporting event, a Costco membership or spa day.
Open communication about the goals of the practice helps promote long-term team members who are enrolled in the practice more than their roles would traditionally command. Common goals help unify the team to work together to out-produce what anyone would be able to accomplish individually.