A professional service firm’s reputation and the quality of the work it produces rely heavily on the caliber of personnel it attracts and retains. The leadership team needs to be models of the firm’s professional standards while possessing the ability to nurture those skills in others. As the firm’s “rainmakers,” they must have the business development skills, the community connections, and the gravitas to sustain a steady stream of project work. They also need the general business expertise to instate the appropriate policies and procedures for sound fiscal and operational management. Is it any wonder why it takes time to identify and train successors?
The current team should take stock of existing personnel to identify candidates who possess the requisite talent, personal characteristics, and interest to assume the mantle of control downstream. Given the weight of responsibility to be assumed, the discussion should be unerringly frank and bring to light any developmental challenges that could hinder success. The team must also consider the investment that the firm is willing to make to provide on-the-job training at the expense of billable hours. Prospective candidates need exposure to:
Prospective candidates need exposure to:
- The business development process, including active participation in community forums through which long-term relationships are forged
- All aspects of client and project management
- Supervisory experience
- Financial management, including financial reporting and analysis, tax management, working capital management, banking relationships, accounting, internal controls
- Human resources and other administrative functions
The leadership transition team also needs to consider how the existing partners will liquidate their interests in the firm. A suitable business succession plan needs to provide a fair and equitable valuation of the business as well as a means by which the new partners will finance their ownership interests.
If there are no such candidates internally or on the horizon, then the leadership team needs time to explore other options. If outsiders will be brought in, they need to time to gain an in-depth understanding of the firm’s core competencies, critical challenges, and strategic direction. They also need to understand its culture and core values to enable a smooth transition for all of the firm’s stakeholders. And, of course, extra time should be built into the process to gain the trust and support of the employees.