Spokane area business leaders are optimistic about growth in 2025—but they’re also facing critical challenges. To better understand what’s driving today’s decisions, Aldrich surveyed Inland Northwest decision-makers, including owners and C-suite executives at private companies. The results reveal key trends influencing business strategy now.

Key Findings:
- Operational excellence was identified as a top focus area by 67% of area leaders, even ahead of talent strategies (53%).
- Only 3% of respondents felt their access to data to drive decisions was excellent.
- Profitability (80%) and revenue growth (63%) are the top financial priorities for the coming 12 months.
Download the full report below for data-driven insights and strategic takeaways tailored for private businesses.