Nonprofits should view cryptocurrency donors as a new group that might lie outside their existing base. Although the demographic is changing as technology becomes mainstream, most asset holders today are younger, tech-savvy, and predominantly male. So how can you market to them?
Make it easy to give by creating a dedicated web page for cryptocurrency donations. This enables nonprofits to create a short, memorable link that they can include everywhere. Promote this via a press release; a nonprofit accepting cryptocurrency is still a newsworthy event.
Include this short link in everything from emails to written materials and fold it into your existing fundraising material. Promote it in newsletters and on social media posts.
Twitter is a popular destination for cryptocurrency holders, and nonprofits should bolster their activities on this platform. That means engaging the community with frequent value-added posts and choosing the appropriate hashtags to increase visibility.